About Us

Shopping at OnTheBlock is a threat for the wallet and a treat for the eyes. With both established and upcoming brands (OBEY, Stussy, Dickies, Carhartt WIP and many more), a fresh layout and lookbooks by selectively chosen upcoming photographers, stylists and MUA’s.

It is the go to webshop for divas as well as for dreamers. It’s about urban street vibes, with a wink towards 80′s/90′s hip hop culture. Boy’ish? Yes. But never without a girly edge. This shop (offering worldwide shipping) covers anything from statement pieces to rather cozy comfort wear. With accessories like heavy, gold-plated doorknockers, retro-futuristic sunnies and bucket hats to top the look.

Founder Josine Michels has always been a streetstyle fanatic, but she noticed the goods for girls were hard to find. And so she decided to start OnTheBlock: one of the few all-girl streetwear webshops in Europe, and even the only one in The Netherlands – which doesn’t mean there isn’t plenty of unisex tees and caps for grabs!

Team OnTheBlock is always on the lookout for new styles, new labels, new everything. By picking their personal favorites out of the many brands and items, they create that distinctive OnTheBlock style.


ELLE.nl – ‘The best items by credible streetwear labels, collected in one webshop; that’s OnTheBlock.’

Cosmopolitan.nl – ‘From Motel Rocks playsuits to Nine Lives beanies, this is the place to be for a little extra flavour in your wardrobe. Fi-nal-ly.’

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